Smile

https://reasontosmile.com

Los Angeles based Smile was looking to launch their new CBD products within a competitive market with the simple idea of helping their customers smile more. To accomplish that, we aimed to design a playful and approachable digital shopping experience.

What we did

• Website strategy and road mapping
• Design and art direction
• Solution architecture
• JavaScript application development
• Responsive web development & QA

“Waverly Lab executed a design for Smile which was overwhelmingly well received by our customers and media”

David Jiang
CEO, Smile

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Takeaways

1. Putting people first in the design

2. Subtle but well-positioned animations provide delight

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