case study


Creating a CBD website that makes you smile

Los Angeles based Smile was looking to launch their new CBD products within a competitive market with the simple idea of helping their customers smile more. To accomplish that, we aimed to design a playful and approachable digital shopping experience.

What we did

  • Website strategy and road mapping
  • Design and art direction
  • Solution architecture
  • JavaScript application development
  • Responsive web development & QA

Waverly Lab executed a design for Smile which was overwhelmingly well received by our customers and media

David Jiang
CEO, Smile


1. Putting people first in the design

2. Subtle but well-positioned animations provide delight

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