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Step 1

Company & Project Discovery

Overview

Discovering your biggest needs

Key Takeaways

Discovering your biggest needs
Refine your message
Ways to win

This is where we drill down what business problem you’re solving for. Once we can narrow down where a problem is and why it's happening, we can start to prescribe solutions. We’ll pull from our experience working all across the product creation cycle. Creating apps for web, android, iOS, and backend, as well as creating branding and marketing campaigns. We’ll combine that knowledge with the specifics of your business to end up with a prioritized to-do list of how to make your customer experience ironclad. At the very least, this includes fixing up your website so that people actually purchase once they get to it.‌ Otherwise, you’re going to waste money on people who show up, leave, and never come back. No matter if you’re sending a cold email or building an iOS app, you need to be extremely specific about who you’re selling to. By utilizing various methods like customer research interviews, field studies, and online surveys, we gain additional insights around the customers’ needs, emotions, behavior, and motivation. Besides interviews themselves, we also perform various activities like card sorting, mind mapping, collaborative wireframing, and so on.

Deliverables

Value Props Document

A document that highlights insights around the customers’ needs, emotions, behavior, and motivation. We perform various activities like mind mapping, collaborative wireframing, and optional but highly recommended exercises such as online surveys and research interviews. The results of these interviews and activities are consolidated in a takeaways document that includes main findings, personas, and high-level recommendations. This document helps us get key stakeholder buy-in regarding user goals and desired features.

User Research Document

A document that highlights insights around the customers’ needs, emotions, behavior, and motivation. We perform various activities like mind mapping, collaborative wireframing, and optional but highly recommended exercises such as online surveys and research interviews. The results of these interviews and activities are consolidated in a takeaways document that includes main findings, personas, and high-level recommendations. This document helps us get key stakeholder buy-in regarding user goals and desired features.