We help daring new businesses designfor conversion
and engagement

Waverly Lab is a UI/UX design agency that utilizes a data-driven process to create customer experiences that produce results

Testimonials

Their responsiveness, and attention to detail, is unlike anyone we have worked with before and their process from ideation to deployment is something that helps us succeed day after day

Meyer

Owen

Liquor Lab

All our clients love the look and feel of the new website

Quarana

Quentin

Marque Luxury

Waverly Lab executed a design for Smile which was overwhelmingly well received by our customers and media

Jiang

David

Smile
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Strategy
Foundation

User Research

A document that highlights insights around the customers’ needs, emotions, behavior, and motivation.

Value Props

This is where we succinct your project and company goals into a document that we can use to drive the messaging of our design.

Competitor Report

Competitors have already done a lot of research into what converts and what doesn’t, so you can save yourself time by taking the best parts of what they’ve done.

Design
Brand

UI/UX Report

A takeaways document that contains the main findings of our design research and is used throughout the project as a handbook to guide and support our design decisions.

Visual Exploration

We create a set of visual design components accompanied by moodboards to illustrate our vision for the future style of the product.

UX
Phase

Information Architecture

Create a high level understanding of the user’s needs and journey

Wireframes

Setup the skeletal framework for the website or app. Here we define main layouts, UX workflows and content.

Prototyping

An interactive prototype of the project

UI
Phase

Visual Design Mockups

Here we apply styling to all frames

Animations (optional)

Setup the skeletal framework for the website or app. Here we define main layouts, UX workflows and content.